Task 3 : What Are the Ways to Promote A Tourist Attraction?

Group name : Thrones

Name : 

Dea Ayu Rosmaningtyas (11615618)

Kahfi Reynaldi (13615644)

there are so many things to do if you want to promote a tourist attraction, especially for you country. because if you successfully promoted the places, so the tourist will come to the place and will increase some of local's incomes. So, here are the ways to promote a tourist attraction :

1. CREATING A MARKETING PLAN

Consider what makes your town or city unique. Often, tourist are interested in the things they can do and see in your town/city, more than the location of the town or city itself. Focus on activities or attractions that are specific to your town. Even a small or strange attraction could attract visitors and bring attention to the town, from the world's largest paper clip to a man made wave in a river. After that, you can work with a tourism planning committee and narrow your focus on the top three things your town has to offer. The more specific, rather than generic, you can be, the more likely your town will be of interest to tourists.

A good way to do marketing plan is to determine target marketing segments. Define market areas that will draw the most visitors, like a well known hiking trail, an important historical site, or a museum. Then divide these areas into trip length categories (overnight trips, extended trips, business trips, or family trips).

2. USING PROMOTIONAL MATERIALS AND LOCAL MEDIA

Create some promotional materials, like t-shirts, hats, stickers, and flags with the town slogan and branding. Tourists sometimes interested to buy those things for souvenirs. 

One of the best ways to promote the town is to create radio and television ads, focusing on the slogan for the town and the points discussed in the marketing plan. Also, you can make a tourist map. This is another great way to promote the town, the maps can include a brief description  of key attractions and sites, as well as activities tourists can do at these locations.

Another ways to get tourist's attention is do a promotional draw or contest. By offering them a free incentive to explore the town. Create a scavenger hunt around the town and offer a prize to the winners.

3. USING SOCIAL MEDIA AND OTHER ONLINE TOOLS

If your town or city doesn't already have a website, make a website with a simple, easy to use template. A good way to get more traffic to the website is to create a blog section on the site and make sure it is updated regularly.

Creating a Facebook page is easier to do than building a website and allows you to make friends quickly. Posting a new image of the town or a few words about an upcoming event will also ensure your friends notice the page on their Newsfeeds.

Promote the town on other social media platforms like Twitter or Instagram, or maybe you can create a Youtube page. This will help you track if the town is trending among users or not and keep the page professional and use easy to search terms, such as the name of the town and the activity or event.

Don't forget to use an app to promote events and attractions. The app can be programmed to showcase hotels, restaurants, shopping, and events, as well as other important tourism information like directions, the location of information centers and public restrooms and suggested itineraries.

source's link :

https://www.wikihow.com/Promote-Tourism