How to Attract Clients? PART 2

10 Reasons Why Customer Referrals Matter

The only way to grow your company and make more money is to increase your sales. It takes a lot of work to make a single sale. With all the work and money involved, you’re always looking for a way to maximize your effort and expense so that you can grow your bottom line. No matter how long you’ve been in sales, you already know that getting a sale through cold calls is tough. It’s always easier when a friend or client recommends your products or services to someone else. This is one of the reasons why customer referrals matter and should be an integral part of your sales and marketing plan. Here are some more reasons to consider.

> Closing Larger Sales

You want your sales staff to invest their time in making large sales versus a bunch of small sales. Each sale requires a minimum investment in time and energy spent pursuing it. Of course, the larger sales are the ones that are most difficult to close.

This happens when the person placing the order is distrustful of salespeople. This occurs often at the beginning of the relationship. When you start a sales call with a customer referral from someone the prospective customer respects, they will start out with a higher level of trust. This encourages them to place a larger order, which equates to a larger sale for your company.

> Creates an Expectation

When you ask a client to refer you to a friend, it creates an expectation that your company and your customer are working together. This helps your customer get excited about your company and doing business with you.

When your customer has a sense of excitement, it transfers to the person that they refer to your company. You want your prospective customers to come to you with a positive perception already in mind. This makes getting the sale much easier and increases your closing rate.

> Customer Referrals Breed More Referrals

In this case, customer referrals are a lot like a snowball rolling downhill gathering up more snow as it goes. When someone buys goods or services from your company based on a customer referral, then they’re more likely to tell others in the industry if they had a positive experience.

If each company tells five more companies, and then those companies tell other companies, then you see exponential sales growth. This is an effect that you want to have on sales for your company. In this way, you turn each person providing a referral for your company into an unofficial salesperson without that expensive salary.

> Reaffirms the Reasons Your Customers Do Business With Your Company

When a customer calls a friend of theirs or a counterpart at another company and refers them to buy your goods or use your service, it reminds them why they like to do business with you. The reason could be a customer service representative that they like to talk to on the phone or the number of colors you have available in a certain product.

No matter what the reason, when they tell others, it spurs them to place larger orders from your company themselves. It affirms that your company offers value, quality and a host of other benefits to them.

> Customer Referrals Cost Your Company Very Little

The cost to your company when one of your customers refers your goods or services is exactly nothing. You haven’t mailed out a catalog, made a long distance phone call or paid someone of your sales team to stop by the customer’s business. Word of mouth is a powerful driver of sales for any company that takes advantage of it.

Once you establish a way to harness customer referral business, it will keep building without expense to you unless you choose to establish some sort of rewards program for customers referring other clients.

> Appeals to Your Client’s Ego

There is nothing more flattering than for someone to think enough of you to ask a favor from you. When you ask a client to refer your company to someone else, you are paying them a compliment by implying that his opinion has weight in his social and business circle.

Conversely, when he offers up your company’s name as a referral, he shows that the person that he is referring values his opinion in your company. Your customer gets a double ego boost by providing a referral for your company. Hopefully, this means they’ll do it over and over again.

> Increased Closing Rate

How many leads and sales calls does it take your sales team to close a deal? According to the Huffington Post, companies see up to an 80 percent rate of closings when the sales call came from a strong customer referral and makes the company money.

This is in sharp comparison to the 1 percent of cold calls that end with a sale. The percentage of sales calls ending in a sale when the client calls the company is only between 15 percent and 30 percent. As a business owner, you know how important it is to have a high closing rate on sales calls of any kind and your effort should strive to make the most of those opportunities.

> Can Tremendously Increase Your Overall Sales

When someone refers your company to someone that they know through business or social circles, they know that your company is a good fit for that person or business. This translates to higher overall sales for your company because the new customer is already looking to buy the products or services that you’re selling.

When they see your company’s product line, they immediately find the items or services that they wanted and purchase accordingly. However, this level of purchasing can wane over an extended period.

> Referred Customers Remain Loyal

A recent study showed that bank customers who opened an account from a customer referral were 18 percent more likely to stay with the bank than new customers who weren’t referred.

When these new customers with referrals arrived at the bank, they already knew that the bank’s hours, days of operation, and other key features were a fit to their needs. People who refer your company to other people provide the same types of information. Long-term customers help build a study revenue stream for your company.

> Shows Your Company Is Doing It Right

If your company is offering a great product or service at a good price point, then your customers will be more than willing to send referral business your way. In fact, 83 percent of customers who have a positive experience with your company are willing to offer your company as a referral to others.

When your sales team asks a client for a referral and gets one, this is an affirmation of the job your company is doing for that client. In addition, these types of customer referrals instill more trust in the prospective clients.

Customer referrals are important to your company for many reasons and almost always have a positive effect on your bottom line. It pays to encourage your sales staff to seek out referrals. In some cases, you might consider creating a customer referral program to reap the many benefits.

source :

- https://tallyfy.com/customer-referrals-matter/ ; diakses pada 21/7/2018 jam 16:15 WIB

How to Attract Clients? PART 1

Here are strategies to attract new customers and keep them

1. Fear. Small business owners run away from marketing because they don’t get it. They reason that they have no time with all the tactical daily actions they need to take everyday. They can’t pause long enough to actually understand it. 

The action to take: Stop on a monthly basis to plan your marketing strategy. Specifically, what actions is the company executing daily to attract new customers and keep the ones they have.

2. Not measuring marketing results. There is a perception that any money spent on marketing will yield poor results. In fact, the old saying is that the business owner knows that 50 percent of their marketing is working. They are just unsure of which 50 percent!

The action to take: Only invest in marketing that is traceable and trackable. Test initiatives and then measure the results. Stop doing what fails and scale up more of what succeeds. If nothing works, keep taking small actions until something is successful.

3. Too much dependence on referrals or word of mouth. Small business owners reason that if they offer a great product or service, new customers will automatically come or be referred to the company. This is very far from the truth.

The action to take: Instead, proactively get referrals by asking customers and encouraging them to share their experience on social media.

4. No storytelling. Most companies sell features and products. Unfortunately, prospects buy solutions to their problems and the best way to solve these are by telling a company story.

The action to take: Ask employees what the company’s story is. Craft a narrative that is both true and inspiring.

5. No systematic marketing. When things are slow, small business owners market their products. As soon as they land customers as a result, they get too busy doing the work to keep marketing. This keeps their business flat and makes the company almost invisible online. Remember, you can’t sell anything to anyone; you just need to be there when they are ready to buy.

The action to take: Monthly, assemble a systematic marketing plan which will be executed no matter how busy you get. This can include online paid marketing, email content marketing or social media.

source :

- https://smallbiztrends.com/2016/05/attract-new-customers.html ; diakses pada 21/7/2018 jam 16:05 WIB

WHAT MAKES A GOOD MEETING?

5 Steps to Great Meetings

meetings

Meeting formats do, of course, vary widely. Whether large or small, person-to-person, in a conference room or via web-based chat rooms, meetings can be efficient communication tools when thoughtfully conceived and well-managed. But successful meetings don't happen all by themselves. Here are 5 steps to great meetings:

1. Consider your desired outcome

Before you reserve a room and send out invitations, take a few moments to consider why you want to call your meeting in the first place. Who should be present? What outcomes do you expect as a result of the meeting? What impact do you hope to have? As with any tool, meetings yield desirable results only when their limitations are taken into consideration.

A timely email, picking up the phone, or a quick visit to someone in the lab might get you what you want much more quickly and efficiently than organizing a meeting. When mismanaged or poorly run, meetings can be counterproductive, distracting, and a waste of time and money.

2. Create an agenda

Once you clearly understand the reasons for your meeting and your intended outcomes, create an agenda. Clear agendas drive successful meetings. The agenda not only tells people what to expect, it outlines topics of discussion, sets the context and scope, lists key issues, and states desired objectives.

When sent out before the meeting, an agenda permits you and others to prepare. Avoid wasting valuable meeting time--distribute information beforehand. If appropriate, ask for input and have your most current agenda visible during the meeting. It helps keep the meeting focused and references the most current information.

3. Identify and invite key participants

Identify key people you need in the meeting. Include anyone you believe will help you get the information and results you need-;no more and no less. This list is easier to compose once you have an agenda completed. Avoid excluding knowledgeable people based on politics. Include any people, groups, or departments that you're certain will be affected by your meeting. Have a plan for distributing your results to those who were present--and also to anyone invited but unable to attend.

4. Present the issues and stay focused on the goal

Begin and end your meeting on time. Make sure you have any tools, data, and reports you need readily available before your meeting starts and put it in the meeting space in advance. Don't waste meeting time hooking up equipment, checking connections, or looking for files on your laptop if these tasks can be completed earlier.

5. Wrap-up the meeting

Once the agenda has been covered, or your allotted time is up, wrap up the meeting. Avoid the urge to continue by addressing any new issues that may come up. The wrap-up officially closes the meeting. It confirms, clarifies, and recaps what was discussed--and everyone's understanding of the situation or goals.

Confirm whether or not your meeting has fulfilled your objectives. If it turns out that your meeting has left you with additional questions, identify any new topics, suggest further action, escalate your concerns, or reschedule follow-up meetings as needed. After the meeting, distribute notes and minutes to those on your distribution lists in a timely fashion. As a final thought, solicit feedback from others.

source :

- https://www.inc.com/peter-economy/5-steps-to-great-meetings.html ; diakses pada 21/7/2018 jam 15:39 WIB

How to Establish a Meeting Agenda?

What is a Meeting?

A meeting is where a group of people come together to discuss issues, to improve communication, to promote coordination or to deal with any matters that are put on the agenda and to help get any jobs done. For any meeting to be successful it needs the support of the group involved, or the organisation behind it and it must have the intention of achieving some goal or objective.

People attend meetings for a wide variety of reasons, including work, personal interests and leisure activities.

Most people will have to participate in meetings at some point in their lives, and many people do so on a regular basis.

Meetings can take place at work, within an organisation, a sports group, a Parent Teachers Association, church group or one of a myriad of other committees.

Step to establish a meeting agenda:

1. Define the objective of the meeting to determine whether it is time-sensitive and really necessary. Examples of meeting objectives include reporting on project status, brainstorming new ideas and solutions of existing problems, managing damage control, introducing new policies, etc. Create an outline and give each topic a title followed by a short summary.

2. Identify by name the individuals who have something of substance to contribute to the agenda topics, so they will understand what is expected of them

3. Determine the amount of time needed to address each of the topics on your list. Status updates, for example, could require only 10 minutes for each participant, especially if your meetings occur on a weekly or monthly basis and everyone is already familiar with the basics of the various projects. Put your highest priority topics first on the agenda in the event that discussions run over your allocated time slots and the meeting has to be continued at a later time or date.

4. Decide whether supplemental materials for your meeting should be distributed and read prior to the meeting or handed out upon everyone's arrival. Reference these items in the agenda so participants will understand their relevance to the topics under discussion.

5. Set a date, time and location for your meeting, and place this information prominently at the top of the meeting agenda. Distribute your agenda far enough in advance that participants have time to prepare but not so far that they will set it aside and forget about it. If appropriate, send out reminders the day before.


Tip : Always ask yourself whether a meeting is the most effective way to communicate information and receive feedback.






















source :
- http://www.startrungrow.com/information/business/1,2383,1,purpose-of-meetings.htm ; diakses pada 21/7/2018 jam 15:17 WIB
- https://smallbusiness.chron.com/establish-meeting-agenda-17356.html ; diakses pada 21/7/2018 jam 15:30 WIB

TUJUH RAHASIA KOMUNIKASI BISNIS DALAM BAHASA INGGRIS

Komunikasi adalah salah satu keterampilan penting di tempat kerja, namun kesukesesan bukan hanya tergantung pada apa yang Anda katakan, namun bagaimana Anda mengatkannya.

1. Bersikaplah profesional. 
Terlihat profesional adalah langkah pertama untuk bisa bersikap profesional, orang akan lebih serius menanggapi Anda jika penampilan Anda baik. Ini juga berlaku untuk sikap tubuh, jadi tataplah mata orang yang Anda ajak bicara dan juga jagalah postur tubuh Anda, jika tidak Anda akan terlihat kurang percaya diri.

2. Menjalin hubungan dengan lebih pribadi. 
Ingatlah nama orang dan mereka akan mengingat Anda. Sebisa mungkin hindari memanggil seseorang dengan sebutan "Dear Sir/Madam". Ingatlah bahwa melakukan berbisnis adalah membangun hubungan.

3. Bersikaplah formal, tapi bukan kepada staf Anda. 
Jika Anda bersikap terlalu formal, maka orang tidak akan bisa bersikap nyaman disekitar Anda. Bersikap terlalu santai juga akan membuat orang lain tidak menganggap Anda dengan serus. Yang terbaik adalah tepat berada di tengah.

4. Berbicaralah dengan jelas dan ringkas. 
Langsunglah ke akar permasalahan dengan segera dan tidak usah berputar-putar dengan kata-kata, jangan menganggap bahwa orang yang Anda ajak bicara tahu Anda dan mengapa Anda menghubungi mereka - mereka mungkin perlu diingatkan latar belakang permasalahannya.

5. Membalas surat dengan cepat. 
Beritahu bahwa Anda telah menerima email penting atau telepon, dan jika Anda pergi lebih lama dari sehari, beritahu mereka bahwa Anda akan berada di luar kantor.

6. Bersikap tenang.
Dalam pekerjaan apapun, situasi sulit akan muncul. Kehilangan temperamen tidak akan membantu Anda, bahkan akan memperumit keadaan. Tunjukkan bahwa Anda dapat mengatasi ketegangan, dan orang lain akan melihatnya dan membari Anda tanggung jawab yang lebih besar di masa yang akan datang,

7. Tetap diam dan dengarkan! 
Komunikasi adalah dua arah. Dengarkan pendapat orang lain, jangan menyela saat orang lain bicara, dan jangan abaikan kritik. Kita semua pernah berbuat salah dan rekan kerja kita sering memiliki saran yang baik. Juga, orang akan lebih senang mendengarkan Anda jika mereka lihat Anda juga mendengarkan mereka!








sumber :
https://www.ef.co.id/englishfirst/english-learning/tipsbelajar/rahasia-komunikasi-bisnis.aspx ;diakses pada 7/5/2018; jam 11:51 WIB

Communicating Effectively for Business

Effective communication is a vital tool for any business owner. Your success at getting your point across can be the difference between sealing a deal and missing out on a potential opportunity.

You should be able to clearly explain company policies to customers and clients and answer their questions about your products or services. It is crucial to communicate effectively in negotiations to ensure you achieve your goals.

Communication is also important within the business. Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.

This guide will explain the key aspects of both verbal and non-verbal communication, how to listen to and understand others, and how to make the best possible first impression on the people you encounter in and around your business.

Understanding communication

Success in any conversation is likely to be achieved through both parties listening to and understanding each other. Practice the following skills in any business situation where you communicate with others.

Key communication skills

Useful communication skills for building positive interpersonal relationships include:

• active listening
• understanding non-verbal signals
• maintaining eye contact
• assertiveness
• being mindful of people's individual space
• using positive body language
• dealing with different points of view.

Personal awareness skills that help with communication include:

• understanding the benefits of a positive attitude
• awareness of how others perceive you
• self-confidence
• presentation - dressing appropriately for different occasions.

It also helps to consider the circumstances surrounding your communications, such as the situational and cultural context.











source :
https://www.business.qld.gov.au/running-business/marketing-sales/managing-relationships/communicating-effectively/understanding-communication ; diakses pada 7/5/2018; jam 11:21 WIB

COUPLE THINGS ABOUT ME AND MYSELF

HELLO...!

First things first, I would like to introduce myself. My name is Dea Ayu Rosmaningtyas, I was born in Jakarta, January 6th 1997. I'm the eldest and I have a younger sister. There's nothing much to tell here anyways. Maybe I will share a bit story of my childhood. Sooooo... Lets get started it.

When I was little, perhaps 2 or 3 years old, I really like playing in my garage because in that time, I was still learning how to talk and walk, so I was kind of excited to did it. Oh! Right I forgot, I did not have many friends back then, because my nanny was following me around, so I was kind of introvert LOL. And when I went to preschool, umm... I have lots of friend and I was being brave to talk in front of people and also singing and.... yeah so many things that kids did when they were little. Everything was really great when I was kid tho. All I had to do was just play, play, and play. Then, my mom told me that I had a sister, because mom was pregnant (of course...). So, my sister was born in 2003 right when I was entering elementary school. I was really jealous with my sister (well, I guess every child feel it). Because my parents gave their fully attention to her and I got really a bit anyway. But that was just what I felt anyway.

Now in the 2nd phase of my life which is teenage year. I went to public middle school, then make friends. I did not have really much 'happy' things in middle school. Lets skip to my high school life. People said that you will have a wonderful life when you're in high school. Well said. The result is yup completely I did not have so-wonderful-but-still-wonderful life. In high school, that was the first time when I attracted with someone, you know teenager always do it anyway. So did I. Yeah, that was pretty cool feelings so far. Okay... lets skip until I graduated from high school. I wanted to work after graduate because my high school was designed for working after graduate but my father was insisted me to continue my study, although I did not get public university but I felt grateful. So now here I am, still studying in Gunadarma University on 6th semester.

That was story of life... Now lets talk about my favorites.

I like so many things since I was a kid, especially foods. Who can resist foods? Mom always makes so many delicious home-cooked. Her dishes always be my favorite. Besides food, I like other things. Now in my young-adult phase, I like buying make-up things, for instance lipstick, eyebrow, mascara, etc. I have collections of lipstick with same-shades. I do not know until mom said "you bought the same-shades lipstick again." instead of buying make-up, I still like foods FTW. I like so many genres of music, it depends on the singer anyway. I like pop, r&b, dance, and recently I like K-POP. okay now, lets talk about my favorite K-POP artists....

I love K-POP since I was in high school, because my friends loved it too. So that, I had someone to talk with. First boy-group that I loved was SUPER JUNIOR. Basically, because my friends liked them as well, so I followed them to like the boy-group

http://kprofiles.com/super-junior-profile/

Now, I really like NCT. Basically, they are Super Junior's junior. The reason why I like them because they are very talented and also good looking hahaha. But mostly, I really like their musics anyway. I will give you a video of NCT's members. CHECK THIS OUT!

https://twitter.com/nctsmtown/status/960890063826468866

THANK YOU!